Trump v Trump – NZ News Sites Report the US Primaries

I gave up my daily habit of checking Stuff.co.nz and the NZ Herald sites a while back. Between coverage of Entertainment news and Crime reporting and cross-over ‘stories’ on reality TV and its ‘stars’ it just didn’t seem like there was any actual news.

I was comforted by the fact that if there was some, you know, news in the newspapers, someone else would link to it and save me the trouble of seeing more Kardashians than child poverty reporting. Of seeing more The Block stars than people from my block and the real issues people are dealing with.

Anyway, I wondered how NZ news sites were covering the US primaries, after seeing a story from The Guardian showing Donald Trump has received more media coverage than all the Republican candidates put together.

Surely our bastions of kiwi journalism (No not RNZ) wouldn’t be as bad as Fox News, CNN, CBS etc.

I used a simple metric, it’s called Ctrl-F (or Command F for you Applets). On the home page of each website, where a huge number of kiwis go to digest what the site has chosen to show them, you hit find, and type in the word, and see how many times it appears.

The first time I tried it, just after the Super Tuesday primaries, my hope in NZ news editing was, unsurprisingly intact! That is the complete and utter lack of hope, which has been evident ever since the lead up to the last election.

Mentions on the home page:
NZ Herald
Trump: 14
Rubio: 6
Clinton: 4
Cruz: 3
Sanders: 1

Stuff
Trump: 11
Rubio: 5
Cruz: 1
Clinton 1

Have checked back a few times since then and seen similar flows of numbers. Today for instance:

NZHerald:
Trump: 4

Stuff:
Trump: 3
Rubio: 3

No I didn’t miss anyone out in today’s ones. We seem to have a higher Republican coverage slant. No mention of Sanders historic and game changing Michigan primary win. Unfortunate.

Many Kiwi’s would assume Trump is on the way to becoming the next American President, based on their ‘headline only, quick glance’ consumption of news becoming more and more prevalent.

It’s a worry.

 

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